Miguel H. Gonzalez
Digital Strategy Leadership
Greater Chicago Area
My career arc has risen with digital marketing into the mainstream. Tenacity and grit keep me current.
Most recently at Critical Mass, I developed the strategic POV for USAA's entry into Conversational Experiences.
At Havas, I led the revival and articulation of the iconic Camel brand. And I provided Natural American Spirit with content strategy that upholds its origin story.
My earlier experience rose to the same standards —
At Gyro Worldwide, I defined the Gyro Method by coining “The Cutting Edge of the Mainstream” and “The Lifecycle of Hip.”
At QVC, I launched Barry Diller’s first-ever web site.
At Ogilvy Interactive, I launched the first online ad campaign that bought a search engine keyword. The client was IBM (the search engine was Yahoo!).
At Poppe Tyson, we set a world record with IBM's Kasparov vs. Deep Blue. It was a true branding application.
For the US Army at Leo Burnett, I put Basic Training webisodes online. I can’t think of an earlier instance of the term “webisode.” Then I launched Philip Morris' first (and only) social network for L&M in Europe.
At FCB, I developed SC Johnson’s first (and only) viral campaign including a YouTube video that made family scion Fisk Johnson’s a fan.
I’m passionate about brand ideas that earn attention – I call it Depth On Demand™. And I believe the way forward is through the convergence of digital and real world experiences.