Miguel H. Gonzalez
Strategic Planning Director
Greater Chicago Area
I work in the fast-paced and ever-expanding digital marketing agency business. In fact, I’ve been doing this since 1995.
I’ve always kept a step ahead. At Gyro Worldwide, I defined the Gyro Method by coining “The Cutting Edge of the Mainstream” and “The Lifecycle of Hip.” At QVC, I launched Barry Diller’s first-ever web site. How about that.
At Ogilvy Interactive, I launched the first online ad campaign that bought a search engine keyword. The client was IBM (the search engine was Yahoo!). At Poppe Tyson, we set the world record for a web event by developing a Java viewer for Kasparov vs. Deep Blue. It was a true branding application.
For the US Army at Leo Burnett, I launched An Army Of One. And I put Basic Training webisodes online. I can’t think of an earlier instance of the term “webisode.” Then I launched Philip Morris' first (and only) social network for L&M in Poland.
At DraftFCB, I developed SC Johnson’s first (and only) viral campaign including a YouTube video that won family scion Fisk Johnson’s praise and an award at the New York Advertising Festival.
I’m most passionate about integrated marketing that earns consumers' attention – I call it Depth On Demand™, which is the name of my blog. And I believe the way forward is through the convergence of digital and real world experiences. We live in the era of “and” in which brands need to create branding applications and branded content not just brand-building messages (please notice that I just said “not just”).