Miguel H. Gonzalez

Content, Creative and Contact Strategy for Brand Growth

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  • About

    Miguel H. Gonzalez

    Digital Strategy Leadership

    Greater Chicago Area

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    My career arc has risen with digital marketing into the mainstream. Tenacity and grit keep me current.

    Most recently at Critical Mass, I developed the strategic POV for USAA's entry into Conversational Experiences.

    At Havas, I led the revival and articulation of the iconic Camel brand. And I provided Natural American Spirit with content strategy that upholds its origin story.

    My earlier experience rose to the same standards —

    At Gyro Worldwide, I defined the Gyro Method by coining “The Cutting Edge of the Mainstream” and “The Lifecycle of Hip.”

    At QVC, I launched Barry Diller’s first-ever web site.

    At Ogilvy Interactive, I launched the first online ad campaign that bought a search engine keyword. The client was IBM (the search engine was Yahoo!).

    At Poppe Tyson, we set a world record with IBM's Kasparov vs. Deep Blue. It was a true branding application.

    For the US Army at Leo Burnett, I put Basic Training webisodes online. I can’t think of an earlier instance of the term “webisode.” Then I launched Philip Morris' first (and only) social network for L&M in Europe.

    At FCB, I developed SC Johnson’s first (and only) viral campaign including a YouTube video that made family scion Fisk Johnson’s a fan.

    I’m passionate about brand ideas that earn attention – I call it Depth On Demand™. And I believe the way forward is through the convergence of digital and real world experiences.

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