Miguel H. Gonzalez
Strategic Planning Director
Greater Chicago Area
I’ve always been a step ahead.
At Gyro Worldwide, I defined the Gyro Method by coining “The Cutting Edge of the Mainstream” and “The Lifecycle of Hip.”
At QVC, I launched Barry Diller’s first-ever web site.
At OgilvyInteractive, I launched the first online ad campaign that bought a search engine keyword. The client was IBM (the search engine was Yahoo!).
At Poppe Tyson, we set a world record with IBM's Kasparov vs. Deep Blue. It was a true branding application.
For the US Army at Leo Burnett, I put Basic Training webisodes online. I can’t think of an earlier instance of the term “webisode.” Then I launched Philip Morris' first (and only) social network for L&M in Poland.
At FCB, I developed SC Johnson’s first (and only) viral campaign including a YouTube video that made family scion Fisk Johnson’s a fan.
I’m passionate about brand ideas that earn attention – I call it Depth On Demand™. And I believe the way forward is through the convergence of digital and real world experiences.